Founder, Via Jolley
Chris Jolley
Three decades producing charity adventures — hikes, cycling challenges, and leadership expeditions — for nonprofit organizations.
Chris sits on the executive team’s side of the table: scoping with executive directors, designing with development teams, and running each event end-to-end so the program moves a fundraising outcome, not just a calendar.
30+ Years Producing Charity Adventures
30+
Charity Adventures Produced
500+
Charity Adventures Produced
5+
National Parks & Public Lands Operating
100%
Percent of Charity Flagships Returning Year-Two
Specialties
What makes Chris different from every other guide
Charity Logistics & Permits
Permits, public-lands coordination, medical, guides, comms and post-event reporting handled end-to-end. Chris runs the operations so your development team can run the fundraising.
Fundraiser Event Production at Scale
Recurring Nonprofit Client Programs
Fundraiser Event Production at Scale
The Story
Three decades of guiding, ten of them as the person executive directors call
Thirty years of leading outdoor experiences gave Chris the operational backbone — permits, public lands, guides, medical, communications, post-event reporting. A decade producing recurring charity flagships turned him into the person executive directors call when a flagship has to land safely and quietly, year after year.
Via Jolley exists because charity adventures are not a different label for a hike. They are a different production problem. Permits and fundraising timelines do not always line up. Donor rec trips must feel private at 200 people. Mass-participation days must be safe for first-timers and partner survivors in the same group. Chris runs that production problem, end-to-end.
“A flagship event is not the calendar — it is a fundraising outcome with a finish line. Operations exist to make the outcome move.”
On the Mission
Producing signature charity adventures.
What Nonprofit Clients Say
Outcomes, not trail stories
Ready?
