North America's Premier Charity Adventure Company

North America's Premier Charity Adventure Company

Via Jolley designs and operates recurring charity hikes, cycling challenges and leadership expeditions for executive directors, peer-to-peer teams and donor programs. Recurring annual flagship events for nonprofits across North America, Europe and Norway.

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See How It Works
Corporate Programs
  • 200 participants safely managed in Yosemite
  • National park + public-land operating experience
  • Certified and medically trained guides
  • Operations across US, Alaska, and Norway
  • Experience with cancer, disability, and community charities
  • Custom programs for groups from 10 to 200+

01 — Primary Division

Charity Challenges

Signature fundraising events for executive directors, peer-to-peer teams and donor programs. We design one-day mass-participation hikes, multi-day charity expeditions, charity cycling, international challenges, survivor-inclusive experiences, leadership and donor trips, and custom annual flagship events. Built around your mission, run by a production team that has done it at scale.

Producing purpose-driven charity events since 1994

Three decades of safe, specialised operations.

Designed for executive sponsors, peer-to-peer teams, donor-recognition trips

Programs that move the dial on fundraising — not just the calendar.

Multi-Day Charity Expeditions

Cancer research · MS · community

Donor & Survivor-Inclusive Trips

With people at the heart, not just on the roster

Annual Signature Flagships

Recurring events that become part of the identity of an organization

We sit on your side of the table. We meet your executive sponsor, scope with your development team, design around your mission, and produce the event end-to-end — permits, guides, safety, comms, post-event reporting.

Plan a Charity Challenge

Our Process

How It Works

Five steps from first conversation to a recurring annual flagship.

Discovery

A 30-minute call to understand your mission, audience, scale, and the outcome that would make this a success.

Design

We co-design the event format, route, safety envelope, donor narrative, and timeline with you. No fixed departures.

Production

Permits, guides, medical, gear, partners, communications, registration — all handled by our production team.

Run

We run the event on the day. Certified guides, real-time safety oversight, professional comms for your team and supporters.

Recur

Most flagship events become annual. We design year two to deepen donor relationships and unlock recurring revenue.

Selective Client Work

Anchored by name. Stories on request.

Eight clients across cancer, MS, colorectal cancer, disability and community organizations — North America and Europe.

LLS

Blood cancer · peer-to-peer signature events

BCU Charity

Blood Cancer United · donor recognition trips

MS Society

Multiple sclerosis · mass-participation days

Fight Colorectal Cancer

Survivor-inclusive expeditions

Charity Challenge

Annual flagship · recurring peer-to-peer program

Velindre Charity

Wales cancer care · annual flagship recurring year after year

Jewish Charities

Community organizations · recurring donor-recognition programs

Meat Fight MS

Multiple sclerosis · annual flagship fundraising event

02 — Secondary Division

Corporate Adventures

Built for HR, People teams and event planners who need high-trust operators. Corporate retreats, leadership experiences, employee engagement, incentive travel, conference activities, DMC partnerships, white-label operations and corporate volunteer programs — produced by the same team that runs flagship charity events.

Explore Corporate Programs

Available — Corporate & DMC

Corporate direct programs and DMC partnerships

We work with HR teams, event planners, and DMC partners on corporate retreats, leadership experiences, incentive travel, and white-label operations — produced by the same team that runs flagship charity events.s.

Explore Corporate Programs

Repeatable Charity Adventures

Three flagship product lines.

Package formats we have produced at scale — and run as recurring annual flagship events for nonprofit clients.

Signature Charity Hike

One-day mass participation · summits and trails · 100–600 people
A repeatable one-day mass-participation hike or summit event built around the nonprofit’s mission. Routes, permits, guides, medical, comms, hydration, finish-line production — one operator, end-to-end. Recurring annual format that grows a peer-to-peer program.

Charity Cycling Challenge

Multi-day cycling · charity ride formats · 50–250 riders
Multi-day charity cycling challenges that move a fundraising outcome — not just a calendar. Route design, road-permits, sweep, sag, medic, communications, staging. Riders focus on the cause and the people beside them; we focus on a safe, repeatable operation.

Leadership Expedition

Multi-day leadership · donor recognition · 10–50 executives
A multi-day executive, leadership, or donor-recognition expedition. National parks and public lands, private cabins and lodges. Designed for boards, leadership circles and major-gift teams who fund the next year of the flagship. A thank-you that means something.
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Stories

Real Stories, Real Impact.

Survivors, donors and participants speaking for themselves — placeholders awaiting real names once permission is secured.

Survivor

Brian Wilson

[2–3 sentence narrative — placeholder copy describing a peer-to-peer participant’s training, fundraising, and finish-line moment. Replace with the real story once permission is secured.]

Donor

Nick Stocker

[placeholder copy describing a major donor’s first trip with the team and what the experience unlocked for their giving. Replace with the real story once permission is secured.]

Participant

Chris Jolley

Conquering the grueling miles from Key West to Orlando is an incredible feat of endurance and dedication to a truly worthy cause.

Plan a Charity Challenge

Tell us about your mission.

We will respond within one business day.